PaceWorks Adds Software for Real Time Web Banner Production
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PaceWorks Inc. in Foster City, CA said it has added JustInTime Banners to its BannerSource server software, allowing for rapid changes in banner ads.
With PaceWorks' new capability, even non-designers are able to create Web advertising at less than one-tenth the current effort, time and cost, the company said.
The JustInTime Banners system lets anyone using a computer with browser software modify one of the PaceWorks banner templates to create or update a banner in two minutes or less.
According to PaceWorks CEO Phac Le Tuan, "Our research shows that advertising banners with updated, fresh, or personalized information result in improved response."
A unique characteristic of the animation engine is its ability to enable superior text animation automatically at the level of each individual character, with special effects such as Time-Ripple Effect and advanced typography animation, the company said.
Currently, the animations created by BannerSource are animated GIF files; PaceWorks said it will support other files types as they become industry standard. Pricing was not disclosed.
A demonstration of the JustInTime Banners system and how BannerSource can also be used for other applications can be viewed on the Web.