RealTime IT News

K-TEL International, @Home Sign Marketing Pact

Music and video retailer K-TEL International Inc. signed an Internet marketing and services agreement with @Home Network, a provider of high-speed Internet services via the cable infrastructure, to expand K-TEL's entry into the online marketplace.

This agreement engages @Media, the content development and interactive advertising division of @Home, to create what it called the first-ever broadband audio and video promotional campaign for K-TEL properties.

The campaign will include audio clips and music video samples of the full range of K-TEL properties and will be made available on-demand exclusively for @Home users. K-TEL will also become a lead sponsor of @Home Network's TuneIn service, which provides near-CD quality music over the Internet. Financial details of the pact were not disclosed.

Under the terms of the agreement, @Work, the business-focused division of @Home, will provide Web site co-location services and a wide range of consulting services to K-TEL International. @Work's co-location services will enable corporate customers to set up servers at off-site co-location centers, allowing for 24x7 monitoring and other network management services.

"This announcement underscores @Home Network's role as a leading provider of strategic internetworking solutions," said Don Hutchison, senior vice president and general manager of @Work. "By combining @Work's consulting expertise, @Home Network's large broadband audience and @Media's leadership role in K-TEL's promotional effort, K-TEL will have access to the resources it needs to secure a significant footprint in the Internet marketplace."

Based in Redwood City, Calif., @Home Network distributes high-speed interactive services to residences and businesses using its own network architecture and a variety of transport options, including the cable industry's hybrid-fiber coaxial infrastructure.

K-TEL International, which recently entered the e-commerce arena, is a vertically integrated developer, marketer and distributor of a wide array of entertainment and consumer products worldwide.