RealTime IT News

H/M Media to Take Target Marketing & Promotions Interactive

H/M Media, a division of Harpell/Martins & Company, said it will design and implement an interactive media program for one of Target Marketing & Promotions' (TMP) clients.

Maynard, MA-based H/M Media will develop a new interactive Web banner program, media buying, strategic planning, placement and negotiation. Billings were not disclosed.

TMP, based in Boston, is a marketing and promotions agency serving major consumer products companies. H/M Media is a media planning and buying group dedicated to helping smaller agencies compete for larger pieces of business. H/M provides support for print, broadcast, radio, cable, outdoor, direct and online media planning and placement.

"We chose to partner with H/M Media because of its experience with interactive media opportunities and its reputation for strategic media planning," said Jennifer Lowe, vice president of account services for TMP. "By using online media resources, our clients will be able to reach new customers and expand into new markets."

Harpell/Martins & Company is a full-service marketing communications agency offering strategic marketing, advertising, media planning and buying, public relations, Internet services, and interactive services programs.

TMP is a marketing and promotions agency with experience in the food and beverage, footwear and high tech industries. Its Web site is currently under construction.