ClickZ, Rick Bruner Launch 'Executive Summary' for Web Marketers
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The ClickZ Network and Rick E. Bruner, an Internet analyst and strategic Web marketing consultant, launched Executive Summary, a free weekly e-mail and Web-based newsletter for Web marketing professionals.
ClickZ is a family of Web online advertising and e-commerce trade publications.
The advertising-supported newsletter focuses on Internet advertising and electronic commerce issues. It regularly features five sections: "Post-Present," in-depth analyses of current Web marketing trends; "Marketing Manual," expert advice for Internet marketers; "Tools of the Trade," profiles of leading Web marketing technology companies; "Media Filter," collected headlines of the most important Internet marketing stories from around the Web; and "Latest & Greatest," recent news announcements by Web marketing companies.
In addition, Executive Summary will include book reviews, reader mail and other occasional sections.
Other sites in the ClickZ Network include: ZCommerce, a daily review of e-commerce issues; Who's Marketing Online, a five-track online marketing seminar; Microscope, a weekly in-depth examination of current online advertising campaigns; and the original ClickZ site for Internet advertisers.
Bruner is the co-author of the recently released book "Net Results: Web Marketing That Works," and has 10 years of experience in publishing, journalism and publicity in the high-tech and business sectors.