Excite, in a Diversification Play, Acquiring MatchLogic
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Redwood City, CA-based Excite said MatchLogic, which posted more than $4 million in sales last year, will diversify the company's advertising revenue streams with ad campaign management services.
Excite said it will begin using MatchLogic in March to provide advertising services on Excite and WebCrawler, Excite's flagship brands. These solutions will be sold by Excite's sales force.
MatchLogic will continue to provide campaign management services to top Internet agencies and their advertising clients. MatchLogic supports five data centers across the U.S. and Europe which served ads on over 2500 sites and over 500 million advertising impressions in December.
MatchLogic's shareholders and board have sanctioned the deal, which is subject to regulatory approvals, the company said.