RealTime IT News

24/7 Media Planning IPO?

Online advertising network 24/7 Media could move to file for an initial public offering as early as next month, the Silicon Alley Reporter quoted sources as saying.

24/7's CEO David Moore said he could neither confirm nor deny the rumor, but he did say he was impressed with and was monitoring DoubleClick's recent success in the public market, the Reporter said.

In an e-mail interview with the Reporter, DoubleClick's CEO Kevin O'Connor said he has heard the same rumors and that he thought that although 24/7 is a competitor that "Dave's doing a good job pulling the company together." He added, "IPOs and money always help a company -- at least in the short term!"

DoubleClick went public in February; it closed Thursday at $36.50.