RealTime IT News

iXL-Los Angeles Acquires Spin Cycle and Digital Planet

iXL-Los Angeles, formerly called BoxTop/iXL, has acquired Digital Planet and Spin Cycle.

The interactive agency said it will consolidate its two new businesses into a single office, with a staff of 160.

The Los Angeles expansion is part of an ongoing effort by iXL, Atlanta, to become a dominant worldwide force in providing Internet solutions, according to an Advertising Age report.

In the past year alone, iXL has acquired more than 15 new media companies. Last year, it reported revenue of $25 million.

"Los Angeles will be the ultimate battleground for success in the interactive business," Trip Davis, president of iXL-Los Angeles and co-founder of Green Room, a San Francisco Web developer acquired by iXL in February, was quoted as saying. "Combining BoxTop, Spin Cycle and Digital Planet is the first major move in that strategy."

Digital Planet is a Los Angeles-based interactive agency whose clients include Universal Pictures, Warner Bros. Home Video and Mattel. Spin Cycle is a Hollywood production company that counts Universal Studios, Walt Disney Co. and Warner Bros. as clients.

"Because of the movie studios, TV studios and car design industry, the best creative talent is attracted here," said Kevin Wall, former CEO of BoxTop/iXL, who has been named vice chairman of iXL Holdings.