MasterCard Names GSD&M as Internet Media Agency
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Purchase, NY-based MasterCard said that GSD&M of Austin, TX--its media agency since 1994--will be its Internet advertising agency.
GSD&M will assume responsibility for the creative development, execution and media buying and planning for all of MasterCard's Internet advertising. Billings were not disclosed.
MasterCard said it has charged the agency with further establishing MasterCard as the preferred online payment brand and driving its consumer electronic commerce marketing initiatives.
"We saw a great opportunity with GSD&M to coordinate and leverage our media buying strength," said Larry Flanagan, vice president, U.S. marketing, MasterCard International. "GSD&M brought us solid strategic thinking and a clear focus to help us further our online initiatives."
McCann-Erickson remains MasterCard's agency of record for all print, television and radio advertising.