Thomson Interactive Media Signs Atlanta Newspaper
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Stamford, CT-based Thomson Interactive Media (TIM), a provider of online advertising solutions, was selected by The Atlanta Journal- Constitution, a Cox Newspaper, to provide the technology to support its online classifieds.
The Atlanta Journal-Constitution will use the latest version of TIM's Classified IQ product, v5.1, which offers such features as searching by specific areas, streaming video and full multimedia. TIM will also provide custom parsing services. The newspaper also has the option to utilize TIM's Encore product, and to deploy TIM's Directory Express for listings and guides. Financial arrangements were not disclosed.
"It is particularly gratifying to have been selected by such a respected newspaper known for its online prowess," said Jonathan Sheer, CEO of TIM, whose suite of products includes:
- Encore, a Web development tool that creates customized Web sites, coupons and marketing literature online in real time.
- Classified IQ, powered by an advanced classified search engine and featuring parsing and database aggregation capabilities, it supports streaming video, e-mail, hotlinks, 360-degree immersive photography, logos and graphics.
- Directory Express, which puts yellow pages and niche products such as real estate, travel and restaurant guides on the Internet.
- HomeStretch, an online tool developed to connect buyers and sellers of real estate. It is designed to drive traffic, leads, listings and sales to local real estate agents. It can be used to deliver MLS home listings to newspaper ads or directly to real estate Web sites.