i-traffic Selects AdKnowledge as Preferred Web Ad Server

AdKnowledge said that New York-based interactive direct marketing agency i-traffic signed a contract making AdKnowledge its preferred ad serving technology partner.

AdKnowledge also said nearly 20 new customers have signed on in the past two months. AdKnowledge provides tools that measure, optimize and execute Web advertising programs.

Under the terms of the agreement, i-traffic will look first to AdKnowledge for its clients' ad serving needs.

"We chose AdKnowledge as our preferred centralized ad serving service because it is a very reliable service with superior customer support, and an important tool to maximize advertiser ROI," said Peter Meluso chief service officer at i-traffic. "With AdKnowledge we can thoroughly measure the performance of our e-commerce campaigns and respond immediately to the results by changing and rotating ads quickly to improve a campaign's performance."

Other new customers in the past two months include Consumer Reports; Cooking.com; Datek On Line; Eyescream Interactive; Goodby, Silverstein & Partners; iballs; JWT Specialized Communications; Mercury Seven; Shugart, Matson & Young; Sparks.com; TBS Media Management; Tenagra Corp.; Wunderman Cato Johnson; and Young & Roehr, among others.