RealTime IT News

Corvette Campaign Garners 61 Million Impressions

The top 10 ad banners viewed for the week ending May 23, according to NetRatings BannerTrack, based on measurement of Web activity among a representative panel of Web users age 18 and over:

  1. Yahoo! In Chinese
  2. Yahoo! Homepage #1
  3. Yahoo! Homepage #2
  4. Network Appliance
  5. Win a '58 Corvette #1
  6. Win a '58 Corvette #2
  7. Win a '58 Corvette #3
  8. Speedlane
  9. Win a '58 Corvette #4
  10. Win a '58 Corvette #5

This week "Corvette rules!" In total, the Corvette campaign (each banner is a unique design) by Surplus Direct had over 61 million impressions.

During the period of May 17-23, the average Web user viewed 128 banners and clicked on 1.3 banners (for about a 1% click rate), according top NetRatings.