eBay Expands Promo Relationship With Netscape
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The agreement includes several levels of promotional integration between the two companies, enabling Netcenter users to y link to the more than 1.4 million items available for auction each day on eBay. Financial arrangements were not disclosed.
For more than a year, eBay has been a "distinguished provider" on Netscape's Netcenter site. The new agreement will allow eBay to gain exposure from targeted placements on the Netcenter homepage and across key channels.
eBay will be accessible from two bookmarks that will be included on Netscape Communicator (version 4.0 and higher) client software. eBay will also be featured in key word banner ads in the new Netscape Open Directory service.