Interactive8 Acquires Tuckett/Parshall
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Financial terms of the deal were not disclosed.
Tuckett/Parshall, which will be renamed as the TPI division of Interactive8, has estimated billings of $500,000 from clients like Essence magazine, Motown Records and Morgan Stanley, Dean Witter & Co., according to The New York Times.
TPI will be headed by Lawrence Tuckett, 43, founder and partner at Tuckett/Parshall, who also becomes creative director, and Michael Waite, 30, partner, who becomes executive producer.
Interactive8 has 37 employees and estimated billings of $4.9 million from clients like AT&T Corp., the Citibank unit of Citicorp and the M&M/Mars unit of Mars Inc.