K2 Says Sale of CLIQNOW! Part of Major Refocusing
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K2 said the deal also calls for the cross-referral of business between the two companies.
K2's decision to sell the unit comes on the heels of the agency becoming profitable.
"We can now better focus on the growth and management of our core business and the expansion of our media buying and analysis group," said Matthew de Ganon, president of K2 Design.