Seasoned Ad Executive Signs Deal With Hayes & Associates
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New York City-based Candor led by Gordon Fenton, formed a strategic alliance with Hayes & Associates, a Silicon Alley based interactive consulting firm.
Prior to founding Candor, Fenton was executive vice president and international creative director of Bates Worldwide. At Bates, Fenton was responsible for building and maintaining brands for various blue-chip clients. Before Bates, Fenton held several executive positions at multinational advertising agencies including Wells, Rich, Greene and Young & Rubicam.
Under the terms of the agreement, the two firms will now offer clients Fenton's extensive offline branding experience with Hayes & Associates' online marketing services. In addition, Fenton joins the Hayes & Associates board of directors.
"Many traditional companies are taking the leap into cyberspace," said Christopher Hayes, president of Hayes & Associates. "Through this alliance, our clients benefit from Candor's years of offline branding experience with Hayes & Associates online marketing expertise."