togglethis Launches New Ad-Backed Show
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New York City-based togglethis is launching its latest toggled show, "Hurt Herman: The Freak Who Feels No Pain," sponsored by New York-based Bigfoot and Flooz.com, and the Sci Fi Channel.
The show, a six-part series that will launch in March, will be available on the togglethis Web site and on the togglethis channel on Lycos.
toggled shows, which are interactive e-mail-based content, deliver advertising campaigns and new forms of entertainment directly to consumers' desktops. They combine the visual experience of watching TV with the interactivity of the Web, the company said.
"toggled shows help advertisers communicate their messages to a demographically targeted audience," said Paul Maya, CEO of togglethis. "Also, toggled shows allow marketers to be more creative with their ads in terms of length and content."
Directory site Bigfoot offers consumers free lifetime e- mail addresses and markets a suite of server-based products for e-mail users. Flooz.com, co-founded by Robert Levitan, a cofounder of iVillage.com, has developed an online gift giving application allowing customers to send digital gift certificates redeemable online at certain stores.