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Homestead Technologies Launches New Online Ad Paradigm

Homestead Technologies Inc. announced advertising partnerships with the Rolling Stone Network, AccuWeather, VantageNet and HotBot for its "Elements," or Web site building blocks offered to consumers.

Elements are the basic building blocks for creating Web sites using the company's Web publishing platform, and range from text and images to chat rooms and guestbooks. Homestead users can now choose to enhance and enrich their Web sites by integrating branded Elements from these partner companies. Financial arrangements were not disclosed.

With the introduction of branded Elements, Homestead said it is introducing "a new paradigm for Internet advertising." Elements drive traffic and promote an advertiser's brand, yet unlike traditional ad banners, they are functional, and can be any type of Web content such as search boxes or news tickers.

Since users choose which Elements to integrate into their sites, advertisers reach a highly targeted audience and maximize their return on marketing dollars because they are only charged when a user integrates an Element into a Web site.

"Our partners are excited about our innovative Element model because it gives them the most targeted reach, yet provides users with a much more positive experience because they don't have to put up with annoying, unsolicited ad banners or pop-ups," said Justin Kitch, Homestead founder and CEO.

The new Elements from the Rolling Stone Network let Web site creators add music-related functions to their sites. The first two Elements--Music Search and Live Concert Search--are now available in the Editor, with more to be added in March.

The Music Search Element lets users search the complete Rolling Stone Network artist archives. The Live Concert Search Element lets users search for concerts by date, artist and venue, with access to online ticket purchase. Homestead will soon add additional Rolling Stone Network Elements, including This Day in Rock, Webcast Schedule and New Video Releases.

The HotBot Element lets users perform Web searches. After a query is entered, the user is transferred directly to www.hotbot.com to view search results.

The AccuWeather Element lets users perform weather searches by Zip code, city or state. VantageNet's Web Poll Element calculates instant results of votes cast by visitors to users' Homesteads.