RealTime IT News

Kellogg's Site for Kids Wants to be Grrreat!

Kellogg's and Magnet Interactive are partnering with Curiocity's FreeZone to provide free online fun for kids with the Kellogg's Club K.

The online community site for kids, developed by Magnet Interactive and Curiocity for Kids, will feature interactivity with Tony the Tiger and other Kellogg's characters.

The site will provide activities that combine learning with entertainment, such as Tony Talk, an instant messaging program that allows them to send and receive messages to each other in real-time. This and other activities are available to kids when they become members of Kellogg's Club K by signing up at Curiocity's FreeZone or the Kellogg's Web site.

Kids who become members of Kellogg's Club K gain access to all of the other activities on Curiocity's FreeZone.

Curiocity's FreeZone currently claims 4.4 million page views a month from kids ages 8 to 12 whose input continually shapes and drives the Web site's content. Activities include live monitored chat rooms, virtual postcards, topic-specific bulletin boards, virtual parties and the Home Page Constructor that guides kids to build sites of their own.

Magnet Interactive provides enterprise solutions through Internet-based technologies to Fortune 500 clients. Billings for the project were not disclosed.

Curiocity's FreeZone is part of Thomson Target Media's Curiocity family of products, which also includes the monthly publication Curiocity for Kids and the educational newspaper page Curiocity's BrainStorm. TTM is a division of Thomson Newspapers.