Buick Brings Century Campaign to the Internet With trueVU
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A joint product of InterVU and MatchLogic, trueVU is the industry's first one-stop shopping solution for delivering rich media online advertising.
The "Century by Buick: A luxury car for everyone" campaign created by Buick's national advertising agency, McCann-Erickson Detroit, debuted on national television in May. The online ads and promotional video, which are all enabled by the InterVU Network, are part of an integrated campaign that includes a series of TV spots as well as print ads. The recently redesigned Century Web site also features animation and streaming video ads from the commercials.
The Century campaign will run on several Web sites including NBC, Disney Pathfinder, and AutoSite, and initially will consist of approximately nine million total impressions. Spending was not disclosed.