HomeGardenerDirect.com Plans Parade Magazine Campaign
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Knox Nursery is promoting its new www.homegardenerdirect.com site with a regional advertising campaign in Parade Magazine on Feb. 14 and 21.
Parade Magazine is distributed in Sunday newspapers all across the country. Knox Nursery markets flowering annuals. Spending on the campaign was not disclosed.
Knox said it has made available online the same annual bedding plants used by Walt Disney World, Epcot and Universal Studios. Customers may browse from a selection of over 120 different varieties of flowering annuals, complete with descriptions and full color photos. Once customers have placed an order, Knox begins growing their plants specifically for them.