NBC Promotes E-Commerce With TV Ads
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A television first, the network is airing prime-time commercials promoting its GiftSeeker site, found at both NBC.com and NBC Interactive Neighborhood. GiftSeeker features diverse content from NBC along with gift-giving opportunities from retailers such as SportSite.com, American Greetings and Hammacher Schlemmer.
Commercials are being seen on prime-time shows like "ER," "Dateline," "Profiler" and "The Saturday Night Movie."
As part of the promotion with NBC, SportSite.com's "Shop for Pop" page features free shipping and 15% off on some of the store's most popular items.