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France Telecom Signs Rep Deal With 24/7 Media Europe

France Telecom signed a partnership deal with 24/7 Media Europe for its international Voila portal sites.

Following the success of Voila.fr, which six months after launching delivers 35 million monthly impressions, France Telecom is establishing local Voila portals in six languages. Under the agreement 24/7 Media Europe will provide global sales representation (outside France) for all the Voila portals.

The portals include separate sites: in French, Spanish, Italian, Portuguese, Dutch, Danish and English. They provide Internet users with a means to search either local language sites or on the Web. In this last case the search engine references more than 100 million permanently updated URLs.

24/7 Media Europe is the newly launched European Internet ad sales company formed by 24/7 Media Inc. and InterAd Holdings Ltd. It will offer banner campaigns, online sponsorships, e-commerce and direct marketing opportunities across the Voila sites, through its network of 13 offices in 12 countries.

"24/7 Media Europe is currently developing the first pan-European sites network and the Voila portals are exactly the type of quality sites, with strong appeal to international advertisers, we are looking to incorporate," said Gordon Simpson, CEO, 24/7 Media Europe. "The mix of focused local content under a strong brand has proved to be compelling both for advertisers and users."

"24/7 Media Europe's approach to sales will enable us to maximize revenues for the sites, by targeting sales to local advertisers," said Jean Pierre Guenin, Voila International business development manager.