Lycos to Sponsor Busch Grand National Auto Race
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Lycos Inc., which already sponsors a race car, said that it will be the title sponsor of the NASCAR Busch Grand National series race scheduled for Sunday, June 14 at Pikes Peak International Raceway.
The "LYCOS.COM 250" will be televised on ESPN beginning at 4 p.m. Eastern Standard Time. Lycos will also be represented on the track by the #17 Lycos Chevrolet driven by Matt Kenseth.
NASCAR has reams of data proving race fan loyalty to sponsors and the move is a clear indication that the promotion of Web sites is moving into the mainstream.
"We are extremely pleased to extend Team Lycos' success on the racetrack with a sponsorship of a NASCAR Busch Grand National event at one of the most scenic tracks in motorsports," said Jim Hoenscheid, promotions director for Lycos.
Lycos will have product demonstrations at the race, offering fans an opportunity to become a Lycos member. A free Lycos Online CD-ROM providing fans access to the Internet and Lycos and autograph sessions with the drivers will also be available.
Lycos offers a special Racing Guide dedicated to motorsports and Team Lycos on its site.
Team Lycos is owned and managed by Reiser Enterprises of Dover, NC. The #17 team Lycos Chevrolet Monte Carlo is driven by 26-year-old Kenseth, a native of Cambridge, WS, who is currently second in the Busch Grand National championship points race.