RealTime IT News

Razorfish Launches GE Capital Web Site

Interactive agency Razorfish in New York City launched a promotional Web site for GE Capital's Equity Capital Group that showcases client case studies through embedded streaming video.

The site employs embedded RealPlayer software, and will be featured on Real Network's affiliate showcase. Razorfish directed, shot, and edited all the video. Interviews include top executives of Auto-by-Tel, Gemplus and Wink Communications.

Jeff Dachis, Razorfish's CEO, was quoted by the Silicon Alley Reporter as calling the site "an effective tool for the Equity Capital brand and a strong example of Razorfish's strategic, design, and technology solutions."