RealTime IT News

24/7 Media Launches Three New Content Channels

24/7 Media Inc.added three new content channels for online advertisers using its 24/7 Network--e-commerce, careers and kids.

The launch brings the number of 24/7 Network content channels to 21.

"E-commerce, career and children's content Web sites are clearly three of the fastest-growing content areas on the Web and are increasingly popular with advertisers," said Mark Burchill, senior vice president, business development at 24/7 Media. "As a result, we're committed to aggressively growing these new channels and providing media buyers with the most robust site offerings in the industry."

The e-commerce channel is comprised of a number of online merchants, auction sites and online shopping search engines. The channel is aimed at the large and growing audience of consumers who are researching products online or have decided to make an online purchase.

The careers channel is dedicated to career development sites, and includes HeadHunter.NET, College Grad Job Hunter and Knight Ridder's Real Cities' JobHunter.

24/7's kids channel is designed for advertisers wishing to reach parents or households with children present. Sites include curiocity's FreeZone , Coloring.com and Real Cities' Knight Ridder's RealBeanies.

The 24/7 Network is comprised of more than 125 name brand Web sites organized into content channels. The company also operates The ContentZone, a network of more than 2,500 small to medium sites. In addition, the company owns and operates 24/7 Profilz, a co-op database of Web user profiles, employed with 24/7's Adfinity adserving system, which delivers targeted ads based on demographic profiles.