RealTime IT News

First USA Signs Marketing Pact With Virtual Technology

Minneapolis-based Virtual Technology Corp. signed a multi-year marketing and advertising agreement making First USA the exclusive marketer of credit card products throughout the VTC Internet properties, which include and

As part of the agreement First USA will offer a VTC co-branded credit card which consumers will be able to apply for online via VTC's Internet sites. The co-branded "Virtual" card carries no-annual fee and a low introductory rate.

"Our relationship with VTC presents an exciting opportunity for First USA to continue to take advantage of the power of the Internet as a highly effective marketing channel," said Kurt Campisano, senior vice president, Internet marketing, First USA.

First USA is a subsidiary of Bank One Corp. Virtual Technology Corp. is an Internet retailer of high performance computer hardware, and with its recent acquisition of Graphics Technologies Inc. (GTI), is also a distributor of premium computer and graphics products, software and peripheral products.