First USA Signs Marketing Pact With Virtual Technology
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Minneapolis-based Virtual Technology Corp. signed a multi-year marketing and advertising agreement making First USA the exclusive marketer of credit card products throughout the VTC Internet properties, which include www.virtual-world.com and www.vtcoauctions.com.
As part of the agreement First USA will offer a VTC co-branded credit card which consumers will be able to apply for online via VTC's Internet sites. The co-branded "Virtual" card carries no-annual fee and a low introductory rate.
"Our relationship with VTC presents an exciting opportunity for First USA to continue to take advantage of the power of the Internet as a highly effective marketing channel," said Kurt Campisano, senior vice president, Internet marketing, First USA.
First USA is a subsidiary of Bank One Corp. Virtual Technology Corp. is an Internet retailer of high performance computer hardware, and with its recent acquisition of Graphics Technologies Inc. (GTI), is also a distributor of premium computer and graphics products, software and peripheral products.