AOL Hires Marshall Cohen for Brand Development
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America Online Inc. named Marshall Cohen, president of entertainment and media research and consulting company Marshall Cohen Associates, as senior vice president, brand development.
He will report to President and Chief Operating Officer Bob Pittman.
Cohen, a cable and new media strategist who won a Clio Award in 1984 for his role in the development of the famed "I Want My MTV" campaign, will provide centralized consumer and competitive research and strategic counsel to AOL's multiple brands, while also overseeing the creation of brand marketing and advertising programs.
Pittman said: "As he did at MTV, Nickelodeon and for the cable industry in general, he will spearhead the development of critical research and marketing tools that will allow us to penetrate further into the mass market, while also attracting niche audiences for our multiple interactive brands."