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Datek Online Launches Print Advertising Campaign

Datek Online in Iselin, NJ, an online brokerage firm, launched a multi-million dollar print and broadcast advertising campaign.

The new campaign, which debuts in this week's edition of Barron's, promotes the benefits of online investing.

"We are a fast growing online brokerage firm looking to gain market share, and what better way to do so than focus on the Internet demographic: professional men and women, retirees, and gen-xers," said Robert Bethge, vice president of marketing for Datek Online. "This campaign helps us to 'put a face' on the diverse range of people looking to invest online."

Ads will appear in business publications including: Barron's, Business Week, Forbes, Fortune, SmartMoney and Investor's Business Daily, Cigar Aficionado, George, Ikon, Indulge, Outside, Self, Vanity Fair, and Wine Spectator. The campaign continues to include live reads on the Howard Stern Radio Show.

Spending specifics were not disclosed.

"Datek Online is already everywhere on the Internet and this print effort will continue to enhance Datek's overall recognition," said Mike Campbell, principal of Campbell Fisher Ditko Design, creators of the new campaign.