Real Media Acquires German Ad Sales Firm Cubicmedia
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Real Media Europe and one of its investors, Swiss-based advertising conglomerate PubliGroupe, has acquired a 76 percent majority stake of Cubicmedia, while the other 24 percent remain with Cubicmedia's two founders, Sascha Wolff and Daniel Dimpker, who will continue to operate the company under a new brand name: Real Media Germany.
Financial specifics of the deal were not disclosed.
"We are thrilled about this new move, which puts Real Media in a clear market leader position in Europe, said Pascal Zdhner, managing director of Real Media Europe. ". . .it was essential for Real Media to have a strong presence as a national sales organization in the largest European market. We identified Cubicmedia as the German market leader, started a collaboration and as we realized how close our market approach was, we decided to bring the companies together."
Cubicmedia has offices in Hamburg, Munich and Kaiserslautern (close to Frankfurt), has a staff of 15, and represents exclusively a portfolio of German sites, including: Excite, S|ddeutsche Zeitung, Deutscher Sport Fernsehn (DSF), TM3, Investornet, BusiWeb, GameChannel, Falk-Online, City 24, and others.