NET@DDRESS Names VentureDirect Worldwide as Online AOR
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VentureDirect Worldwide, an integrated direct marketing and media company, has been named as the primary online advertising agency for NET@DDRESS, a free e-mail service developed by USA.NET.
VentureDirect will plan and develop online marketing programs to acquire free e-mail subscribers. Billings were not disclosed. VentureDirect Worldwide has provided online advertising services to USA.NET since 1997.
"This deal is part of a larger trend," said Richard Baumer, president of VentureDirect. "The Internet is a truly interactive medium, which makes it perfect for direct response. Marketers are realizing this potential and seeking online agencies that understand how to generate response."
New York City-based VentureDirect Worldwide's services include list management, list brokerage, insert brokerage and management, card pac marketing, online lead generation, online media planning/buying, Web site representation, print media buying, magazine space sales, recruitment advertising sales, and custom services.