RealTime IT News

NET@DDRESS Names VentureDirect Worldwide as Online AOR

VentureDirect Worldwide, an integrated direct marketing and media company, has been named as the primary online advertising agency for NET@DDRESS, a free e-mail service developed by USA.NET.

VentureDirect will plan and develop online marketing programs to acquire free e-mail subscribers. Billings were not disclosed. VentureDirect Worldwide has provided online advertising services to USA.NET since 1997.

"This deal is part of a larger trend," said Richard Baumer, president of VentureDirect. "The Internet is a truly interactive medium, which makes it perfect for direct response. Marketers are realizing this potential and seeking online agencies that understand how to generate response."

New York City-based VentureDirect Worldwide's services include list management, list brokerage, insert brokerage and management, card pac marketing, online lead generation, online media planning/buying, Web site representation, print media buying, magazine space sales, recruitment advertising sales, and custom services.

USA.NET Inc. is an electronic messaging company that uses a patent-pending mail engine architecture to offer e-mail services to consumers and businesses. The USA.NET consumer offerings also include co- branded service offerings for Netscape WebMail and AmExMail. USA.NET also offers a commercial e-mail outsourcing solution, PostOffice.Net, designed to reduce the costs and demands of managing a business e-mail system.