Virtual Research Site Launched for Focus Group Studies
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Protocon Inc. launched Virtual Research Room (VRROOM) to provide online focus group room rentals, Internet based panel recruiting and training for traditional focus group moderators who want to learn how to conduct online focus groups.
VRROOM features a Web-based directory of experienced online focus group moderators, assistance with the preparation of digital presentation materials, and other support services and resources for market researchers.
"Online research provides quick turnaround, convenience, lower costs, and the proven ability to reach low incidence individuals," said David Bradford, vice president and director of VRROOM. "Traditional and online market researchers will find VRROOM to be a valuable, affordable and user friendly resource. It can be utilized on an a la carte basis for specific services, or as a complete qualitative research solution."
Online moderators can quickly conduct geographically dispersed panel discussions, and present Web-based stimuli for qualitative evaluation. Clients and other observers can view the proceedings online, and can secretly ask moderators to direct specific questions for further clarification or elaboration during a session.