Zip2 to Offer TVQuest, WebPoint Content
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Based on TMS' WebPoint content packages and TVQuest interactive television listings, the new products will enable newspapers to integrate frequently updated features easily into their Zip2-powered city guide sites, the companies said. Financial arrangements were not disclosed.
WebPoint includes content modules for entertainment, lifestyle, business and technology and classified verticals, including real estate, automotive, and employment. TVQuest is an online source for TV viewers seeking a customizable (zip code-based), up-to-date guide to local and national television listings.
Zip2's city guide platform now claims more than 160 partners (many of them are newspaper companies) offering local city guides combining editorial from local and national media companies with Zip2's personalization features and digital planner. Local merchants benefit with access to one-to-one marketing and targeting tools and direct access to a local online audience.