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Selfcare.com Hires i-traffic for Internet Direct Marketing

SelfCare.com, an online marketer of health products, has selected i-traffic of New York City to handle all its Internet-based direct marketing.

i-traffic will be responsible for all online advertising, alliance management, product demand generation and customer acquisition for selfcare.com. Billings were not disclosed.

The SelfCare Catalog was founded in 1976 by Yale medical student Tom Ferguson as a newsletter to educate readers about taking responsibility for their own health care.

"As SelfCare positions itself to become the leading health and wellness e- commerce site, we needed to have a leading online marketing firm with a proven track record," said Ken Stockman, SelfCare's vice president of e-commerce. "i- traffic is that firm, and this is an important time for us to move forward with them as our agency."

i-traffic's responsibilities will include management of all online media planning and buying for selfcare.com, creative services, test design, stewardship, on-going data analysis and reporting.

"SelfCare is a seasoned and proven seller of high quality products for healthy living," said Ron Kovas, i-traffic's chief operating officer. "We are excited by their plans to aggressively move into interactive direct marketing of their product line and very pleased that SelfCare has selected i-traffic as its marketing partner."

SelfCare.com markets skincare products like Potency C Serum anti-oxidants; alternative therapies like magnetic jewelry for pain management; natural cosmetics like mineral makeup with no perfumes or dyes; stress reduction resources such as spa-at-home kits; and allergy products like anti-allergy dust-mite barrier sheets and pillowcases and non-toxic, biodegradable household cleaners.