Netscape's Netcenter Site Extends Use of NetGravity AdServer
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Additional units of NetGravity AdServer were licensed for those sites. Spending was not disclosed.
Netscape has expanded its deployment of AdServer to manage online advertising inventory, deliver ads by region and generate detailed performance reports for advertisers in all of its markets, which serve Netcenter portal users in Australia, China, Denmark, France, Germany, Hong Kong, Italy, Japan, Korea, the Netherlands, Spain, Sweden, UK, the U.S. and Latin America.
NetGravity AdServer is delivering more than 20 million ads per day worldwide for Netscape, the company said.