Ernst & Young Launches Global Integrated Campaign
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Ernst & Young, the professional services giant, has launched a multimillion dollar, worldwide, integrated advertising campaign promoting the value that it delivers to clients.
The campaign promotes four client-serving strengths: working in tandem, speed, future-orientation and embracing a client's view of value.
"Ernst & Young just completed its fourth year of record-setting double-digit growth," said Philip A. Laskawy, chairman of Ernst & Young International, "but we are not satisfied to rest on our laurels--we want to be the most recognized and preferred global brand in our service lines."
The campaign's tagline, "From Thought to Finish," reinforces Ernst & Young's ability to create value for clients--from ideas through successful implementation.