RealTime IT News

IDG Launches Branding Campaign

International Data Group (IDG) launched a new advertising campaign focusing on the company's 30-year history of delivering "Answers For the Information Age" through its globally integrated marketing resources.

The company said the campaign is aimed at communicating IDG's corporate vision of fueling the growth of the Information Age by providing answers through its publications, Web sites, events, training programs, research, books and newsletters.

The campaign was designed by Diamond, Morgan, Northend, Albers Inc. in Palo Alto, CA. Billings were not disclosed.

Said Peter Horan, president of IDG Marketing Services: "This advertising campaign communicates the breadth of . . . global marketing resources of IDG that reach buyers in 75 countries worldwide, influencing 95% of worldwide IT spending."

The campaign features a Web-based interactive component that highlights IDG's globally integrated marketing resources. The site offers information technology marketers information on developing global, integrated marketing programs and provides information for readers of IDG's publications.

The image campaign launches in this week's issues of Advertising Age and Adweek, and in the February issues of Marketing Computers and Business Marketing. In addition, the image campaign will run in several of IDG's own brands including Computerworld, InfoWorld, and Network World.

Among other things, IDG publishes 285 magazines and newspapers in 75 countries, including Computerworld, Network World, PC World, and Channel World, and operates 200 Web sites in more than 52 countries linked by a global Web advertising network.