Intellipost Changes Name to MyPoints.com
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San Francisco-based online direct marketing and loyalty rewards company Intellipost Corp. has changed its name to MyPoints.com Inc.
"Aligning our corporate and consumer brands will leverage our brand-building dollars," said MyPoints.com Chairman and CEO Steve Markowitz. "It will also help us to underscore the fact that we are offering advertisers the Internet's first fully integrated online direct marketing and loyalty solution."
MyPoints and BonusMail serve roughly 150 brand-name advertisers. Points awarded to consumers through either program may be redeemed for a range of products and services from more than 40 redemption partners, including frequent flier miles on several major airlines, free hotel stays, free long distance from Sprint, and merchandise from retailers such as 1-800-FLOWERS, Barnes & Noble, Omaha Steaks, Macy's and The Sharper Image.