NetCreations Releases TrackBot Response Management System
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Opt-in e-mail marketing company NetCreations Inc. introduced TrackBot, a real-time e-mail response-tracking system that measures the results of its PostMaster Direct Response marketing campaigns.
TrackBot offers e-mail marketers a way to track response to their mailings from the click-through all the way through to the sale, allowing them to gauge the success of their campaigns instantly and roll out to the best-performing lists, said NetCreations President Rosalind Resnick.
Mailers who rent lists from NetCreations' PostMaster Direct Response e-mail marketing service simply place their order in their online accounts, click on the appropriate button and TrackBot automatically generates dynamic URLs for insertion into all the e-mail messages sent out. The clicks and sales produced by the campaign are then tracked and recorded by the PostMaster Direct Response servers. Results are displayed in charts that display response rates on a list-by-list and offer-by-offer basis
"E-mail marketing has always been about instant response," Resnick said. "Now, thanks to TrackBot, we can offer our mailers instant response-tracking as well."