OgilvyInteractive Creates Pro Bono Site for Diabetes Research Fund
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OgilvyInteractive in New York completed a pro bono site for the Harley-Davidson Cafe Big Ride for a (diabetes) Cure.
The sitelet, which resides on the American Diabetes Web site, promotes the Harley-Davidson Cafe Big Ride for a Cure, which Ridemaster John Ratzenberger (Cliff on the Cheers TV show) will lead from New York City, ending in Las Vegas on July 4.
Ratzenberger, the father of a diabetic child, has raised millions of dollars for diabetes research. The Ratzenberger Diabetes Research Fund is dedicated to the operation and maintenance of a Web site that will enable researchers around the world to share information while working for a cure.
Visitors to the sitelet can make a donation online, learn more about the Ratzenberger Diabetes Research Fund, check out a map of the ride, read about diabetes and see a list of sponsors, and more.