RealTime IT News

AdForce Extends Rich Media Advertising Capabilities

Centralized online ad management and delivery service AdForce signed strategic agreements with AudioBase, INTERVU Inc. and Thinking Media to provide support and delivery of these rich media formats.

"The use of rich media makes Internet advertising more compelling and more interactive. Our customers are deploying rich media-enabled ads to maximize the effectiveness of their advertising and increase recall and click through rates. AdForce is extending our rich media support based on increased customer demand for this service," said Michael Tanne, vice president of business development at AdForce.

Financial arrangements with the new partners were not disclosed.

AdForce already delivers an array of rich media including HTML, Java, JavaScript, Liquid Motion and RealAudio. The new relationships allow it to provide advertisers and agencies with "one-stop-shopping" for rich media, the company said.

"AdForce has taken a leadership role in making rich media advertising available to a wider audience. We're excited to have a strategic relationship with AdForce that will enable campaigns to deliver an interactive experience through ActiveAds and track the effect (for) the client, using ActiveTrack," said Owen Davis, CEO of Thinking Media.