Cybermeals Plans College-Oriented Campaign With Future Pages
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Online restaurant-ordering service cybermeals.com signed an agreement with St. Paul, MN-based Future Pages, a provider of custom collegiate marketing and advertising campaigns.
Cybermeals.com will use the Future Pages Network of more than 2,000 colleges and universities to implement an advertising campaign in college print newspapers, coupled with an online co-branded restaurant and dining guide.
The campaign will initially be launched at 10 colleges that have been selected by Future Pages as specific targets and will ultimately embrace the entire college network. Spending was not disclosed.
Future Pages will co-brand cybermeals.com service into college newspaper sites and make it available at Collegestudent.com. The individual interaction at college sites will enable cybermeals.com to create a customized guide and service for each college's locale. Cybermeals.com will further be able to penetrate into the individual college markets by taking advantage of campus advertising and marketing, through radio advertising, on-campus posters, flyers and sponsorship of campus events.
The campaign is part of a significant marketing effort by cybermeals.com, which includes its first branding initiative and specific targeting for the company's service. An important part of this targeting is realizing the potential of the early adaptive 18-24 year old market, the company said.
Other Future Pages advertisers include Sprint, Microsoft, Apple Computer, MADD and GTE.