RealTime IT News

Cybermeals Plans College-Oriented Campaign With Future Pages

Online restaurant-ordering service signed an agreement with St. Paul, MN-based Future Pages, a provider of custom collegiate marketing and advertising campaigns. will use the Future Pages Network of more than 2,000 colleges and universities to implement an advertising campaign in college print newspapers, coupled with an online co-branded restaurant and dining guide.

The campaign will initially be launched at 10 colleges that have been selected by Future Pages as specific targets and will ultimately embrace the entire college network. Spending was not disclosed.

Future Pages will co-brand service into college newspaper sites and make it available at The individual interaction at college sites will enable to create a customized guide and service for each college's locale. will further be able to penetrate into the individual college markets by taking advantage of campus advertising and marketing, through radio advertising, on-campus posters, flyers and sponsorship of campus events.

" has chosen to work with Future Pages because of their expertise in effectively implementing marketing programs targeted at the college community," said Katie Vogelheim, senior vice president of marketing and sales at

The campaign is part of a significant marketing effort by, which includes its first branding initiative and specific targeting for the company's service. An important part of this targeting is realizing the potential of the early adaptive 18-24 year old market, the company said.

Other Future Pages advertisers include Sprint, Microsoft, Apple Computer, MADD and GTE.