PennyWeb Upgrades Anti-Fraud Software
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Los Angeles-based Web advertising company PennyWeb said it developed a new fraud-proof security system ensuring that its click-through program generates legitimate hits.
The company, founded in September 1997, said it now has 380 advertisers and more than 45,000 host-sites generating six million clicks a month.
"Our clients pay on the basis of the number of hits on their sites, it is our duty to make sure that those clicks are made in good faith. We have upgraded our anti-fraud auditing software to a 6 level security system including a 10 million combination encryption, which makes it virtually impossible for anyone to tamper with our program," said CEO, Benoit Pecqueur.
Clients include Infoseek, Microsoft Hotmail and Postoffice.net.