RealTime IT News

DoubleClick Benelux Launches

New York City-based DoubleClick Inc. formally launched DoubleClick Benelux, based in Amsterdam and providing advertising solutions for Web publishers, advertisers and advertising agencies in Belgium, the Netherlands and Luxembourg.

DoubleClick Benelux reps for a local network of 20 Web sites in the Benelux countries, including Zoek.nl, a search engine site; TMF.nl, a popular culture entertainment site; Foxkids.nl, a division of the Fox television channel and Euro2000.com, an information center for the European Union.

DoubleClick already has operational networks in France, Germany, Italy, Spain, Scandinavia and the UK.

"DoubleClick Benelux is a key component of DoubleClick's global strategy," said Barry Salzman, president of DoubleClick International. "With the addition of DoubleClick Benelux, DoubleClick now has local content networks in each major market worldwide. . . .DoubleClick can empower the media buyer or advertiser to centralize media buying and planning while truly localizing their campaigns."

To form DoubleClick Benelux, DoubleClick acquired a majority interest in NetSales B.V., the online advertising sales arm of 2PR Holding, a Dutch information technology service provider. Financial arrangements were not disclosed.

DoubleClick said it already reaches more Benelux users than any other online advertising network. Among the Dutch advertisers using DoubleClick's services are the information technology company CMG, KPN, the Dutch telecommunications provider, KLM Royal Dutch Airlines, Heineken, and industrial giant Philips.