Cable & Wireless Plans U.S. Marketing Campaign
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Cable & Wireless Plc, the second-largest U.K. phone company, said it will boost its U.S. marketing and advertising as it seeks to add phone and Internet customers.
Cable & Wireless USA provides low long-distance phone rates over its nationwide fiber-optic network. It currently offers its Internet consumers 7 cents a minute for long-distance phone calls on weekdays and 5 cents a minute on weekends.
Since buying MCI's Internet network last fall, Cable & Wireless USA said it has lost some Internet customers.
"We are in the process of defining and building marketing strategies," Sue Keith, senior manager, marketing communications at Vienna, VA-based Cable & Wireless USA, told Bloomberg News. "Expect to hear about us in the marketplace with a big splash" in the first half of 1999, she said. Spending plans were not disclosed.