ManzanoGroup Plans Interactive Agency for Latin Market
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Roberto Manzano, the principal and creative marketing director of ManzanoGroup in Miami, said the boutique agency plans to launch i-Latina, an interactive Spanish/Portuguese marketing and advertising agency.
Manzano said the agency will be focused on creative marketing, advertising and e-business solutions for the U.S. Hispanic, Latin America and Spain markets and plans to create online properties such as portals, e- commerce sites, community sites, media sites, celebrity sites, sports sites (mainly soccer) and promotions.
The four-year-old agency said it has had as clients Budweiser, McDonald's, P&G, recently AutoNation USA, Vision Magazine, RC Cola, Antena 3 TV from Spain, CBS Telenoticias and newspaper group GDA Grupo de Diarios America.
The agency said its Web site would be active by April.