RealTime IT News

TheTrip.com Changes Branding to Accommodate Marketing Plan

Denver based TheTrip.com, an Internet travel and information service for frequent travelers, launched a new branding strategy that will begin with dropping "The" in its name.

The company said cosmetic changes, which will include site redesigns, advertising banners and logo revisions, will be phased in over the next few months to accommodate the fresher TRIP.com branding.

"The evolution of the brand was a no brainer for us. Our customers already refer to us as TRIP.com. The new branding will also scale more appropriately in international applications," said Jim Gregory, vice president of marketing for TheTrip.com. "Our brand is our badge, and now the mark is quicker, cleaner and more modern to reflect the spirit of our organization, our partners and our customers."

TRIP.com, with one million members, is a travel planning and reservation service devoted to the mobile professional. It offers round-the-clock reservation capabilities, city, restaurant and hotel information, as well as 24-hour personalized customer service.