RealTime IT News

ViewSonic and Yahoo! Launch Joint Campaign

ViewSonic Corp. teamed with Yahoo! to launch launches the second phase of its global branding initiative, "ViewSonic on Top, PC Sold Separately."

Advertisements have been created pairing the companies as leading providers in their respective industries to educate consumers on the importance of having a good-quality, high-performance monitor. Spending on the campaign was not disclosed.

This campaign will be seen in various computer publications including PC Magazine, PC World, PC Week, InfoWorld, PC Computing, Windows Magazine and Information Week. In addition, this joint campaign will also run in general business publications including Forbes, Fortune, Business Week and Inc. magazines.