Softlink Plans Direct Response Campaign for VoiceLink
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Santa Clara, CA-based Softlink Inc. signed with Anaheim, CA-based Caudill & Associates Inc. to launch a national, direct response advertising campaign for the company's E-Mail VoiceLink software.
Softlink's President, William Yuan, said the campaign will allow television viewers nationwide to experience a full demonstration of E-mail Voicelink and place product orders directly through a toll-free number. Spending on the campaign was not disclosed.
"E-Mail VoiceLink is a powerful communication tool that is truly simple to use, and the current availability of inexpensive multimedia computers and a record increase in overall e-mail usage makes the timing of this VoiceLink direct response campaign perfect", said Bob Caudill, president of Caudill & Associates, Inc.
VoiceLink retails for $19.95. Both one minute and two minute versions of the commercial will be produced. Caudill & Associates is a full service production, post-production, and media management firm specializing in direct response advertising.