RealTime IT News

BURST! Enables Rich Media Ads Across Network

Burlington, MA-based rep firm BURST! Media said it has enabled advanced rich media advertising across its entire network of more than 2,500 member Web sites.

Rich media with animation, sound and interactivity in the space typically filled by JPEG/GIF-based banner advertisements "is the future of online advertising," the company said.

"Advertisers are shifting over to rich media ads," said Jarvis Coffin, CEO of BURST!, "and it is in the best interest of our customers--the Web publishers--to be able to display rich media ads. Not only will it make our members' Web sites that much more attractive to advertisers, but it will open up more opportunities for them to earn revenue."

BURST! said its new enhanced code enables advertisers to take advantage of the entire BURST! network of 2,500+ sites for targeted and non-targeted rich media promotions. BURST! members benefit from being able to select non-targeted rich media advertising programs to fill their "remnant" inventory, the company said.