PARADIGM Interactive Wins Crutchfield Ad Account
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The agency said it will research, plan and place Internet advertising created by Crutchfield to drive customers to the Crutchfield Web site.
PARADIGM Interactive is a marketing agency that incorporates direct response marketing techniques into its clients' online strategies to maximize click- through rates and results. The agency said it will utilize a variety of interactive programs, including banner ads, content sponsorship and e-mail delivery, to target prospective Crutchfield customers and direct them to the Crutchfield site, where they can make an online purchase or request a catalog.
"Paradigm's background in traditional direct response marketing has helped them become an online leader," said Dave Dierolf, vice president of information technology for Charlottesville, VA-based Crutchfield. "They've successfully applied proven direct marketing principles to the Internet, and that's certainly appealing to us." Billings were not disclosed.